Minimally Invasive Surgery Campaign for ARMC

Challenge

Surgery is scary, but with advancements in technology, minimally invasive surgery can greatly reduce the risks.

Fact

Minimally invasive surgery means smaller incisions, reduced scarring, and shorter recovery times.

Resolution

Illustrate the reduced risk of this type of surgery through the use of images representing the small size of the incision: a pea, a thimble, a fishing bob.

Illustrate the reduced risk through a clever use of copy: “Laparoscopic, Arthroscopic, Endoscopic, Thorascopic, Cystoscopic. The words are longer than the incision.”

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